What metric best encapsulates what’s resonating with readers? There’s no one right answer. It varies from organization to organization depending…

On any given day, a traveler in Montreal could be boarding an Amtrak train to New York, someone in Chicago…

Travel writing is often considered a trophy career or the stuff day-job daydreams are made of, but for Sarah Elbert,…

This post originally appeared on Digital Content Next. While the digital publishing world seems enamored with direct reader revenue lately,…

Ever stare at the “tags” option in your CMS and wonder, “What good are these?” Good news: tags can reveal…

During an afternoon of conversations among audience development professionals, the discussion kept returning to the concept of brand love. Brand…

2018 has already been a whirlwind for digital media professionals, from the Facebook News Feed changes, to major mergers, to…

Opening a newsletter, even if it’s not personalized, is inherently personal; newsletters arrive at “my” email address and speak to…

You’ve heard the news: Facebook is deprioritizing publishers in the News Feed in favor of baby pictures and engagement announcements.…

Thanks for taking the survey! Last year, the role of journalism in society topped the list of concerns, selected by…

In research conducted by the Tow Center for Digital Journalism at Columbia Journalism School, “newsroom personnel at every level expressed…

War metaphors are common in the way we talk about the attention economy, encapsulated in headlines like: “The battle for…