This post originally appeared on Digital Content Next. While the digital publishing world seems enamored with direct reader revenue lately,…

Ever stare at the “tags” option in your CMS and wonder, “What good are these?” Good news: tags can reveal…

During an afternoon of conversations among audience development professionals, the discussion kept returning to the concept of brand love. Brand…

2018 has already been a whirlwind for digital media professionals, from the Facebook News Feed changes, to major mergers, to…

Opening a newsletter, even if it’s not personalized, is inherently personal; newsletters arrive at “my” email address and speak to…

You’ve heard the news: Facebook is deprioritizing publishers in the News Feed in favor of baby pictures and engagement announcements.…

Thanks for taking the survey! Last year, the role of journalism in society topped the list of concerns, selected by…

In research conducted by the Tow Center for Digital Journalism at Columbia Journalism School, “newsroom personnel at every level expressed…

War metaphors are common in the way we talk about the attention economy, encapsulated in headlines like: “The battle for…

One of the new players in the sports media world, The Athletic, caused a stir last week when co-founder Alex…

Are people really paying attention? So far during Donald Trump’s presidency, readers are spending more time with political news, per…

Cultivating and monetizing loyal audiences has become a focus for media in 2017. HuffPost, for example, recently went through a…