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How to Get Budget for your Content Strategy (in case you forgot to ask)
Content Today
Planning season is over content marketers. Did you remember to budget for everything? Let me ask you this, are you…
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What is Content Quality & How Do You Measure It?
Content Today
Marketers and publishers use plenty of metrics to gauge content quality—site traffic, for example, and search rankings. But here’s the…
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[WEBINAR RECAP] How to Prove the Value of your Content
Content Today
In the world of endless digital noise we live in, proving the true value of your content is more important…
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[Webinar Recap] The Audience Journey: Crafting Content That Drives Actionable Results
Content Today
Last week Parse.ly’s CEO and Co-Founder, Sachin Kamdar, and Co-Founder and Head of Marketing at Gradient Works, Jenn Deering Davis,…
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four-content-strategies
Four content strategies you need to consider for 2020
Content Today
When you work with hundreds of media and content teams, you notice trends on the teams that have successful content…
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I listened to 100+ hours of podcasts about content marketing so you don’t have to
Content Today
I waded through more than 100 hours of podcasts and let me assure you, it’s not all good content out…
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Email-newsletter-strategy
Email newsletters bring in loyal audiences. What’s your strategy to improve them?
Content Today
Content teams that look at data have confirmed: newsletter subscribers visit more frequently, consume for content, and convert to paying…
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The content marketer’s secret weapon: using data as content
Content Today
As more companies take content and audience seriously as a marketing function, the bar for audience attention continues to rise.…
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Laissez les bon data rouler: Meet Parse.ly at ONA Sept. 12-14 in NOLA
Content Today
You hear the sound of jazz, smell fried dough and melting sugar, and see people laughing, dancing, and generally having…
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See you at Content Marketing World!
Content Today
We’re headed to Cleveland, Ohio next week for 2019’s Content Marketing World Conference & Expo! We’re thrilled to learn about…
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Humor-in-content
How to be funny: A comic’s advice to content teams
Content Today
If you’ve ever watched Disney’s The Little Mermaid, you might remember the profound wisdom that Sebastian the Crab shares at…
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Members only: Membership strategies from media companies
Content Today
Whether you’re a small niche YouTube channel or a decades-old media brand, you’ve likely explored membership as a way to…