It’s impossible to overstate the importance of clean, reliable metadata in any analytics solution. Without metadata, all you’re left with…

The inbox is a crowded place. It’s also a very personal one. Sites like the New Yorker, Apartment Therapy, and…

So you’re ready to send your content on the “campaign trail.” You’ve just written an awesome piece, and it’s time…

Analysis paralysis…we’ve all been there. Today’s digital world is bloated with data, and even if you know what it all…

I once had a job where one of my tasks was to “go talk to the data people” to put…

A piece that attempts to clarify what metadata is, and why it can be so helpful to content. Answers a…

Is your content archive working harder than you’re giving it credit for? WIRED’s Director of Audience Development Indu Chandrasekhar recently…

What is evergreen content? Online articles have a three-day lifespan on average. Evergreen content broadly refers to any article, post,…

When we visit our clients’ offices, Parse.ly is usually up on big-screen TVs and second monitors. “We’ve seen a story…

In Parse.ly’s content dashboard we provide support for a bevy of metrics beyond the world’s most popular analytics metric, the…

“If you build it, they will come” only works for Kevin Costner. For marketers with digital audiences, just as much…

We place a very high value on people’s time and attention at Parse.ly. To prep for the coming year, we…