7 KPIs That Measure The Impact of Your Content Marketing
You know what they say about opinions — everyone has one. And when it comes to your content pieces, sure,…
How much does Parse.ly cost?
We believe that the most successful companies are the ones with the best content. All companies are digital in some…
How to quickly adopt Parse.ly Data Pipeline as the ultimate raw data API
Note: Parse.ly launched Data Pipeline in late 2016, and evolved its offering over the course of 2017-2019. This post was…
Four content strategies you need to consider for 2020
When you work with hundreds of media and content teams, you notice trends on the teams that have successful content…
Email newsletters bring in loyal audiences. What’s your strategy to improve them?
Content teams that look at data have confirmed: newsletter subscribers visit more frequently, consume for content, and convert to paying…
The content marketer’s secret weapon: using data as content
As more companies take content and audience seriously as a marketing function, the bar for audience attention continues to rise.…
What makes a good article recommendation?
Are you already thinking about what you’ll be reading next? On your typical news or content website, articles are queued…
What’s in a tag? (Almost everything): 6 best practices for applying subject matter tags
It’s impossible to overstate the importance of clean, reliable metadata in any analytics solution. Without metadata, all you’re left with…
6 Steps to Personalizing Your Newsletter with the Parse.ly API
The inbox is a crowded place. It’s also a very personal one. Sites like the New Yorker, Apartment Therapy, and…
The most common mistake in campaign tracking (and how to fix it)
So you’re ready to send your content on the “campaign trail.” You’ve just written an awesome piece, and it’s time…
Tool Fatigue is real: best practices for using CrowdTangle & Parse.ly together
Analysis paralysis…we’ve all been there. Today’s digital world is bloated with data, and even if you know what it all…
Your boss doesn’t care about content (but here’s how to convince them)
I once had a job where one of my tasks was to “go talk to the data people” to put…