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How to Get Budget for your Content Strategy (in case you forgot to ask)
Parse.ly Tips
Planning season is over content marketers. Did you remember to budget for everything? Let me ask you this, are you…
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7 KPIs That Measure The Impact of Your Content Marketing
Parse.ly Tips
You know what they say about opinions — everyone has one. And when it comes to your content pieces, sure,…
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How to quickly adopt Parse.ly Data Pipeline as the ultimate raw data API
Parse.ly Tips
Note: Parse.ly launched Data Pipeline in late 2016, and evolved its offering over the course of 2017-2019. This post was…
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four-content-strategies
Four content strategies you need to consider for 2020
Parse.ly Tips
When you work with hundreds of media and content teams, you notice trends on the teams that have successful content…
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Email-newsletter-strategy
Email newsletters bring in loyal audiences. What’s your strategy to improve them?
Parse.ly Tips
Content teams that look at data have confirmed: newsletter subscribers visit more frequently, consume for content, and convert to paying…
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The content marketer’s secret weapon: using data as content
Parse.ly Tips
As more companies take content and audience seriously as a marketing function, the bar for audience attention continues to rise.…
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What makes a good article recommendation?
Parse.ly Tips
Are you already thinking about what you’ll be reading next? On your typical news or content website, articles are queued…
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content-tagging
What’s in a tag? (Almost everything): 6 best practices for applying subject matter tags
Parse.ly Tips
It’s impossible to overstate the importance of clean, reliable metadata in any analytics solution. Without metadata, all you’re left with…
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6 Steps to Personalizing Your Newsletter with the Parse.ly API
Parse.ly Tips
The inbox is a crowded place. It’s also a very personal one. Sites like the New Yorker, Apartment Therapy, and…
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The most common mistake in campaign tracking (and how to fix it)
Parse.ly Tips
So you’re ready to send your content on the “campaign trail.” You’ve just written an awesome piece, and it’s time…
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Tool Fatigue is real: best practices for using CrowdTangle & Parse.ly together
Parse.ly Tips
Analysis paralysis…we’ve all been there. Today’s digital world is bloated with data, and even if you know what it all…
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Your boss doesn’t care about content (but here’s how to convince them)
Parse.ly Tips
I once had a job where one of my tasks was to “go talk to the data people” to put…