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clock
Parse.ly workflows that save you 30 minutes a week
Parse.ly Tips
We place a very high value on people’s time and attention at Parse.ly. To prep for the coming year, we…
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ad sales team
How sponsored content studios can sell more with audience data at every stage of the sales cycle
Parse.ly Tips
Last year, eMarketer estimated spend on native advertising to be $22.09 billion, making up about 52% of all display ad…
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thumbs up
What makes a good article recommendation?
Parse.ly Tips
Are you already thinking about what you’ll be reading next? On your typical news or content website, articles are queued…
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How 5 apps encourage user loyalty
Parse.ly Tips
HelloFresh copywriter Jacqueline Parisi recently spoke with us about the decision to bring content from the meal kit company’s blog…
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All-new On-page Analytics
Parse.ly Tips
Your homepage may not be the biggest traffic driver in terms of overall volume, but it does matter for your most…
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1 New API, 20 Engagement Metrics
Parse.ly Tips
Development teams at media and content companies are building incredible experiences for their audiences through Parse.ly’s API. Slate implemented an…
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Get Audience Data in Front of the Right People
Parse.ly Tips
This post summarizes our latest software release and will be mostly interesting to current Parse.ly users. Not a Parse.ly user?…
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Power Your Distribution Strategy with Campaign Tracking
Parse.ly Tips
This post summarizes our latest software release and will be mostly interesting to current Parse.ly users. Not a Parse.ly user?…
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The Godfather
Video Analytics: “An Offer You Can’t Refuse”
Parse.ly Tips
Watching a movie is a very different experience than reading a script. Think about that memorable scene in The Godfather…
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dashboard view of authors ranked by social referrer traffic
More Social and Referral Data Available in 2017
Parse.ly Tips
This post summarizes our latest software release and will be mostly interesting to current Parse.ly users. Not a Parse.ly user?…
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Creating a Data-Driven Top 10 List That Impacts Content Strategy
Parse.ly Tips
Some of my favorite top 10 lists reflecting on the past year pull back the curtain on which metrics each…
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Google Analytics Hard to Use
When Google Analytics Isn’t Enough
Parse.ly Tips
The editors at NAPCO Media wanted to make data the foundation for their content strategy but they found it was…