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  • What you need to know about web analytics: a guide

    by Aakash Shah July 2, 2020

    If your website is the heartbeat of your company’s online presence, web analytics is its trusty heart monitor. Web analytics,…

    Analytics That Matter

  • 9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

    by Aakash Shah April 6, 2020

    You want to know if your website is contributing to your business the best that it can. And if it’s…

    Analytics That Matter

  • Web Analytics Dashboards—A Primer for Content Teams

    by Aakash Shah

    Web analytics dashboards let you analyze the behavior of visitors to your website. They show you what makes people click,…

    Analytics That Matter

  • The Most Important Web Analytics Metrics and KPIs, Explained

    by Aakash Shah February 8, 2020

    Have you ever logged into Google Analytics and felt instantly overwhelmed? There’s a bunch of names and numbers, many of…

    Analytics That Matter

  • How to quickly adopt Parse.ly Data Pipeline as the ultimate raw data API

    by Andrew Montalenti November 15, 2019

    Note: Parse.ly launched Data Pipeline in late 2016, and evolved its offering over the course of 2017-2019. This post was…

    Parse.ly Tips

  • data Parse.ly processed in 2016

    A Note from the CEO: Parse.ly’s Growth in 2016

    by Sachin Kamdar March 16, 2017

    When you run a company, it can be easy to get lost in the weeds—to only see the problems and…

    Analytics That Matter

  • dashboard view of authors ranked by social referrer traffic

    More Social and Referral Data Available in 2017

    by Clare Carr January 19, 2017

    This post summarizes our latest software release and will be mostly interesting to current Parse.ly users. Not a Parse.ly user?…

    Changelog

  • How metadata supercharges analytics in Parse.ly

    by Andrew Montalenti December 12, 2016

    Parse.ly tracks a number of directly-measured metrics from websites, such as views, visitors, time, and shares. In addition to this,…

    Parse.ly Tech

  • Define the Jargon: Audience Engagement

    by Clare Carr November 15, 2016

    Online media has seen a rise in the title of Audience Engagement Editor. Sites want to know how long readers…

    Analytics That Matter

  • Make Any Digital Media Job Easier With These Questions

    by Bailey Jarriel November 2, 2016

    It starts with a simple question… Are you: An author, reporter or writer? A social media manager? An editor? In…

    Parse.ly Tips

  • Ars Technica dashboard

    How Ars Technica Leverages Data Analytics

    by Megan Radogna October 24, 2016

    Committed to keeping what’s best for their audience at the forefront, the Ars Technica team always asks themselves before publishing any story:…

    Analytics That Matter

  • Overview screen for newsrooms

    A Better, Beautiful and Big Board of Data

    by Clare Carr October 18, 2016

    Do you have a big screen that proudly displays the work your team has done; a place to see how…

    Changelog

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