If your website is the heartbeat of your company’s online presence, web analytics is its trusty heart monitor. Web analytics,…

You want to know if your website is contributing to your business the best that it can. And if it’s…

Web analytics dashboards let you analyze the behavior of visitors to your website. They show you what makes people click,…

Have you ever logged into Google Analytics and felt instantly overwhelmed? There’s a bunch of names and numbers, many of…

Note: Parse.ly launched Data Pipeline in late 2016, and evolved its offering over the course of 2017-2019. This post was…

When you run a company, it can be easy to get lost in the weeds—to only see the problems and…

This post summarizes our latest software release and will be mostly interesting to current Parse.ly users. Not a Parse.ly user?…

Parse.ly tracks a number of directly-measured metrics from websites, such as views, visitors, time, and shares. In addition to this,…

Online media has seen a rise in the title of Audience Engagement Editor. Sites want to know how long readers…

It starts with a simple question… Are you: An author, reporter or writer? A social media manager? An editor? In…

Committed to keeping what’s best for their audience at the forefront, the Ars Technica team always asks themselves before publishing any story:…

Do you have a big screen that proudly displays the work your team has done; a place to see how…