Parse.ly Tips Archives

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Content Analytics Shouldn’t Be Scary: A Letter to Journalists

Since joining Parse.ly in 2011, I've heard tons of stories from journalists, audience developers, analysts, marketers, and product teams about how data insights have helped them succeed in their roles. Oh, there's still the occasional…

John LevittMay 30, 2023

Parse.ly Tech Parse.ly Tips

How Our Marketing Team Uses Parse.ly: An Inside Look

The Parse.ly marketing team practices what we preach. Each of us uses Parse.ly every day to make data-driven decisions and inform our content strategy. In our Inside Look webinar, Demand Gen Manager Rebecca Allen and…

Kayla MehojahMay 9, 2023

Analytics That Matter Content Today Parse.ly Tips

How to Sell More Sponsored Content Using Data

An estimated $679 billion will be spent on advertising in 2023, much of it comprising native ads and sponsored content. And that number will only continue to grow in the coming years. Behind those numbers…

Kayla MehojahApril 18, 2023

Analytics That Matter Parse.ly Tech Parse.ly Tips

Why Backstage Relies on Parse.ly’s Change in Metadata Detection

Do you have a page on your website that you update regularly? This can cause problems when reporting on its performance, because the content changes. Imagine you're an editor who has spent the month re-tagging…

Andrew ButlerApril 3, 2023

Analytics That Matter Data Stories Parse.ly Tech Parse.ly Tips

5 Steps for Measuring AI Content Performance

Artificial Intelligence (AI) is transforming the world of content creation. With more AI-assisted content generation tools dotting the martech landscape, it's crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine…

Kayla MehojahMarch 30, 2023

Content Today Parse.ly Tech Parse.ly Tips

Using Real-Time Data: Why It Matters and How to Do It

Today, readers are bombarded with more content than they could consume in a lifetime. And their attention spans, along with news cycles, are getting shorter. With so much information flying around at such a fast…

Andrew ButlerFebruary 16, 2023

Data Stories Parse.ly Tech Parse.ly Tips

3 Ways to Improve Newsroom Management

Managing a digital newsroom is hard work. It’s tough to manage the sheer volume of content published by scores of writers, let alone evaluate performance for each of them, stay on track with goals, and…

Kayla MehojahFebruary 14, 2023

Analytics That Matter Parse.ly Tech Parse.ly Tips

What Is the Ideal Word Count for Articles and Other Pieces of Content?

The best word count for your web page depends on the type of piece, your audience, and many other factors. Ask three different marketers what the best word count is for an article, blog post,…

Andrew ButlerJanuary 23, 2023

Analytics That Matter Changelog Parse.ly Tech Parse.ly Tips

Catching Up With Parse.ly’s 2022 Feature Releases

From the Parse.ly Content Helper and recirculation rate to the Bottom Listings Report, Parse.ly released many exciting and helpful new features in 2022. In case you missed any, here’s a summary of what’s new with…

Andrew ButlerJanuary 19, 2023

Analytics That Matter Data Stories Parse.ly Tips

The Most Important Metrics That Matter for Content

When you log into your analytics tool, you probably see things like exit rate percentage and traffic sources, scratch your head and wonder, “What do all of these mean? Which ones should I actually use…

Kayla MehojahJanuary 13, 2023

Analytics That Matter Parse.ly Tech Parse.ly Tips

3 Ways To Use Audience Segmentation To Fine-Tune Your Content Strategy

Audience segmentation helps you understand the behavior of specified user groups within your readership so you can tailor your content strategy to their needs and preferences. If you're making assumptions about your readers as a…

Laura KalnickyJanuary 9, 2023

Parse.ly Tips

Content Analytics Shouldn’t Be Scary: A Letter to Journalists

How Our Marketing Team Uses Parse.ly: An Inside Look

How to Sell More Sponsored Content Using Data

Why Backstage Relies on Parse.ly’s Change in Metadata Detection

5 Steps for Measuring AI Content Performance

Top 5 Content Marketing Trends for 2023

Using Real-Time Data: Why It Matters and How to Do It

3 Ways to Improve Newsroom Management

What Is the Ideal Word Count for Articles and Other Pieces of Content?

Catching Up With Parse.ly’s 2022 Feature Releases

The Most Important Metrics That Matter for Content

3 Ways To Use Audience Segmentation To Fine-Tune Your Content Strategy

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