There’s a lot to unpack with the shift from Universal Analytics (UA) to Google Analytics 4 (GA4). While GA4 boasts fresh features and a new approach, some inconsistencies have left many marketers scratching their heads.…
Kayla MehojahAugust 23, 2023
In the lightning-paced world of digital media, viral content can be a game-changer. It has the potential to significantly boost your reach, engagement, and brand awareness. But creating viral content is not merely an exercise…
Kayla MehojahJuly 25, 2023
In the digital content landscape, one strategy reigns supreme: omnichannel engagement. We've seen firsthand how powerful this approach is. But harnessing its full potential requires an understanding of how analytics play a pivotal role in…
Kayla MehojahJune 27, 2023
Since joining Parse.ly in 2011, I've heard tons of stories from journalists, audience developers, analysts, marketers, and product teams about how data insights have helped them succeed in their roles. Oh, there's still the occasional…
John LevittMay 30, 2023
The Parse.ly marketing team practices what we preach. Each of us uses Parse.ly every day to make data-driven decisions and inform our content strategy. In our Inside Look webinar, Demand Gen Manager Rebecca Allen and…
Kayla MehojahMay 9, 2023
An estimated $679 billion will be spent on advertising in 2023, much of it comprising native ads and sponsored content. And that number will only continue to grow in the coming years. Behind those numbers…
Kayla MehojahApril 18, 2023
Do you have a page on your website that you update regularly? This can cause problems when reporting on its performance, because the content changes. Imagine you're an editor who has spent the month re-tagging…
Andrew ButlerApril 3, 2023
Artificial Intelligence (AI) is transforming the world of content creation. With more AI-assisted content generation tools dotting the martech landscape, it's crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine…
Kayla MehojahMarch 30, 2023
News headlines teem with stories of massive tech company layoffs. But while concerns about the economy and the looming recession have driven many to make cuts, trends identified by WordPress VIP’s Content Matters 2023 Report…
Andrew ButlerFebruary 21, 2023
Today, readers are bombarded with more content than they could consume in a lifetime. And their attention spans, along with news cycles, are getting shorter. With so much information flying around at such a fast…
Andrew ButlerFebruary 16, 2023
Managing a digital newsroom is hard work. It’s tough to manage the sheer volume of content published by scores of writers, let alone evaluate performance for each of them, stay on track with goals, and…
Kayla MehojahFebruary 14, 2023