As the person who trains Parse.ly customers, I get a lot of questions from writers and editors about reports. What kind of reports should my team be pulling? How often should we be running reports?…
A content marketer plays an important role within a company’s digital marketing team. They plan, create, and share relevant and useful content with a target audience. They market this content to help audiences make important…
We’re excited to announce comparisons—comparison mode and author/section comparisons—in the Parse.ly dashboard. These features make it easy to see the “before and after” impact of your work and contextualize trends in your content performance. Numbers…
You have a great piece of content. It’s driving pageviews, pulling leads, checking all the boxes. There’s one problem: you have no idea where traffic is coming from. This means you’ll have a hard time…
You know data-driven decisions play a key role in growth, but getting everyone to habitually use data isn’t always easy. Luckily, there are easy ways to encourage your team to incorporate data into day-to-day decisions…
Pageviews are one of the oldest and most widely-accepted metrics for content. They’re a useful measurement for any content team, but they’re subject to a lot of noise. Table of contents What are the benefits…
We’re going to be real with you. We know Google Analytics is the industry standard web analytics tool, and something you probably incorporated into your marketing plans long ago. It’s not going anywhere any time…
Today, we are thrilled to announce the release of a new feature: Recirculation Rate. This feature will help you understand which content keeps readers on your site, engaging with more content. For a more technical…
B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital content. Content can come in many formats, such as blog posts, videos, and webinars.] Content…
Almost half of content marketers don’t know how their content is performing, according to our latest research. This tells us three things: Content is published and then promptly forgotten. Data collected from legacy analytics tools…
Real-time content analysis is essential for staying on top of rapidly evolving news and trends. It helps you see when an article is taking off and when there’s buzz around your stories. Ultimately, real-time content…
When it comes to analytics, usership is the only metric that matters. Zuora’s CEO, Tien Tzuo, explains what usership is in very simple terms: “Start paying attention to consumption, as opposed to unit sales. Miles…