You know your content is crucial to driving revenue but does the rest of your organization? As businesses gear up for 2022, executives are looking to invest in strategies that yield the biggest results and…
Andrew ButlerOctober 7, 2021
The average piece of online content has a three-day lifespan. Evergreen content, on the other hand, broadly refers to any article, post, or video that garners significant attention well beyond this typical three-day cycle. Evergreen…
Andrew ButlerSeptember 24, 2021
Readers judge content like they would a loaf of bread at the grocery store—the fresher, the better. The same goes for search engines and their algorithms. So, what does that mean for your content strategy?…
Andrew ButlerSeptember 16, 2021
Today’s always-on digital climate brings a seismic shift to a quickly evolving market and accelerated meaningful shifts in customer behavior. Customers are increasingly interested in engaging with brands and the competition for their attention has…
Andrew ButlerSeptember 10, 2021
Bottom-of-funnel, decision-stage content is all about generating revenue. It should help guide your audience across the finish line into making a purchase, and repeat purchases. However, this type of content can lose its punch when…
Andrew ButlerAugust 12, 2021
Bottom-of-funnel gets a lot of the attention in The Content Marketer’s Funnel. It’s where all the sales and bottom-line revenue happens. But bottom-of-funnel content can’t help you make a single sale without a healthy mid-funnel…
Andrew ButlerAugust 5, 2021
Table of Contents Understand content marketing for top of the funnel Incorporate multiple channels in marketing funnel stages Do your keyword homework Don’t forget about tracking metrics Build successful marketing funnel stages When we talk…
Andrew ButlerJuly 29, 2021
If you've been working in marketing for a while, you know that it's no longer enough to be siloed in the ways you think about content. As marketers we need to be working outside our…
Andrew ButlerJuly 23, 2021
Google Analytics (GA) is a robust analytics platform but misses the mark in key areas around content insights. Customers that use GA incorporate Parse.ly into their workflow as the source of truth for content insights.…
Andrew ButlerJune 24, 2021
It should come as no surprise to anyone in content marketing that the Google algorithms are in a state of continuous change. Updates emerge constantly, and marketers who want to maintain momentum and brand searchability must…
Rebecca AllenJune 16, 2021
Last week, Parse.ly's Head of Marketing, Dave Cardiel, and Demand Generation Manager, Rebecca Allen, joined MURAL's Social Media Manager, Sarah Parker, for a webinar to address the challenge of learning to swim in a sea of data. …
Andrew ButlerJune 8, 2021
