Personalized content is a method of tailoring digital content to an individual reader based on the data a company has gathered on them. Personalizing content enables businesses to speak to a reader in relevant terms…
Andrew ButlerJune 23, 2022
Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. After then,…
Andrew ButlerJune 9, 2022
Updated April 2023 Google Analytics (GA) is a robust analytics platform but misses the mark in key areas around content insights. Customers that use GA incorporate Parse.ly into their workflow as the source of truth…
Andrew ButlerJune 3, 2022
Visitors to your website are trying your company out to see if your products are the right fit. If your wardrobe of content is a disorganized mess, with your button-down shirt of a blog post…
Andrew ButlerMay 27, 2022
Today, content marketers and creators have two key objectives: get their content noticed and drive growth for their business. Content data is central to both, as content must resonate with customers, attract the right audiences,…
Andrew ButlerMay 12, 2022
Updated April 2023 Online content has a three-day lifespan on average. To make your content last longer and work harder, focus on evergreen topics and formats. What is evergreen content? Why should I care about…
Andrew ButlerMay 6, 2022
Imagine Nike without their tagline “Just do it” or Apple without their signature bold-and-innovative-yet-approachable personality. These companies’ brand voices are instantly recognizable and have helped catapult their brand presence to the masses, successfully reaching their…
Andrew ButlerApril 22, 2022
A strong, clear, and consistent brand voice helps establish trust and an emotional connection with customers. Yet, companies often address this vital piece of their overall brand in an informal or offhand way. Guidelines about…
Andrew ButlerApril 11, 2022
For a marketer in today's ever-evolving space, the current conclusion is the same whether your team includes dozens of experts or you're part of a savvy duo: You need to create marketing videos if you…
Andrew ButlerApril 7, 2022
Seventy percent of marketers today actively invest in content marketing, but that doesn’t mean they’re doing it effectively. They may lack a content strategy or ignore the importance of an editorial plan. A common misconception…
Andrew ButlerApril 5, 2022
In a digital world, content marketers are under tremendous pressure to produce more—more content on more channels for more products and more audiences. It can be exhausting to maintain a healthy stream of quality content…
Andrew ButlerMarch 25, 2022