Some of my favorite top 10 lists reflecting on the past year pull back the curtain on which metrics each publication used to develop their rankings. Two Parse.ly clients shared which metrics they used to…
Megan RadognaJanuary 6, 2017
The promise of a data science team for Mashable meant that they could create innovative technology for the media industry. They accomplished this with their impressive work on Velocity Technology Suite, but the team still…
Clare CarrNovember 3, 2016
It starts with a simple question... Are you: An author, reporter or writer? A social media manager? An editor? In sales or advertising? For authors, reporters and writers… Parse.ly is all about knowing where your…
Bailey JarrielNovember 2, 2016
Committed to keeping what's best for their audience at the forefront, the Ars Technica team always asks themselves before publishing any story: "What's at stake for our readers?" To answer that question, Ars Technica leverages…
Megan RadognaOctober 24, 2016
Do you have a big screen that proudly displays the work your team has done; a place to see how visitors are flowing in and out of your stories in real time? Parse.ly's real-time screens…
Clare CarrOctober 18, 2016
A question we get often about our new Parse.ly Data Pipeline is, "What's the difference between raw data access provided by your Data Pipeline and the access provided by your HTTP/JSON API?" This is a…
Andrew MontalentiAugust 17, 2016
For the past 3 years, Parse.ly has built a strong business around democratized access to real-time and historical analytics. That's why top sites like TechCrunch, The Intercept, Mashable, and Slate all trust Parse.ly for their…
Andrew MontalentiAugust 16, 2016
Why do audiences matter? It's hard to think of a time when the average American wasn't equipped with a laptop or a smartphone: 68 percent of U.S. adults have a smartphone and 73 percent have…
Bailey JarrielJuly 25, 2016
Here are the July 2016 product updates from the Parse.ly team. Interested in a more detailed run-through for your team? Reach out to your account manager or contact support@parsely.com. Advanced Filters Give You More Dashboard…
Clare CarrJuly 22, 2016
Data can be dense and difficult to navigate, even when it's been synthesized for you. That's why we ensure that everyone within an organization can navigate the Parse.ly dashboard easily and find actionable data to…
Bailey JarrielJune 8, 2016
In my last post on this topic, I introduced Parse.ly's recommendation engine. There, I discussed how our recommendation engine for digital media websites takes a content-driven approach; supports contextualized and personalized modes of operation; and…
Andrew MontalentiMay 18, 2016