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It’s nice to be niche
Data Stories
Whether your expertise is broad or specific, your organization large or decidedly small, every audience will be made up of…
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Tracking content on iOS and Android apps
Changelog
At Parse.ly, it’s our mission to help content creators understand their audience regardless of where that content lives. The Parse.ly…
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four-content-strategies
Four content strategies you need to consider for 2020
Content Today
When you work with hundreds of media and content teams, you notice trends on the teams that have successful content…
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Introducing Conversions, a new way to prove your content’s impact
Changelog
Today, we’re excited to announce our first generally-available release of Parse.ly Conversions, which helps you prove content’s impact. This release…
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I listened to 100+ hours of podcasts about content marketing so you don’t have to
Content Today
I waded through more than 100 hours of podcasts and let me assure you, it’s not all good content out…
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Email-newsletter-strategy
Email newsletters bring in loyal audiences. What’s your strategy to improve them?
Analytics That Matter
Content teams that look at data have confirmed: newsletter subscribers visit more frequently, consume for content, and convert to paying…
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The content marketer’s secret weapon: using data as content
Content Today
As more companies take content and audience seriously as a marketing function, the bar for audience attention continues to rise.…
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thumbs up
What makes a good article recommendation?
Analytics That Matter
Are you already thinking about what you’ll be reading next? On your typical news or content website, articles are queued…
Trying to predict referral trends in 2019: what we got right, and what we got wrong
Featured
I wanted to check back in on some predictions I made at the beginning of the year. We’ve got one more month to go before we can do a proper year-over-year assessment, and though we probably shouldn’t expect any game-changers to happen at the buzzer,…