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[Webinar Recap] Content Analytics Made Easy
Analytics That Matter
We can all agree that this year has brought a TON of unforeseen challenges to the workplace, but at Parse.ly…
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7 KPIs That Measure The Impact of Your Content Marketing
Parse.ly Tips
You know what they say about opinions — everyone has one. And when it comes to your content pieces, sure,…
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[Webinar Recap] The Audience Journey: Crafting Content That Drives Actionable Results
Content Today
Last week Parse.ly’s CEO and Co-Founder, Sachin Kamdar, and Co-Founder and Head of Marketing at Gradient Works, Jenn Deering Davis,…
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Coming Soon: Content Conversions in Parse.ly’s dashboard
Changelog
We know that it isn’t easy to make your content successful. But we also know that when it works, content…
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The rise of content, a path to sustainable growth
Analytics That Matter
In 2017, Forbes told us that content will always be king and three years later, its reign has only gotten…
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Shadow Traffic: Why your traffic numbers are off by 20%
Analytics That Matter
Getting the complete picture of your traffic has always been challenging. Dark traffic first popped up in 2012, when it…
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What you need to know about web analytics: a guide
Analytics That Matter
If your website is the heartbeat of your company’s online presence, web analytics is its trusty heart monitor. Web analytics,…
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Direct support for organizations fighting racial injustice
Parse.ly Culture
The murders of Breonna Taylor, George Floyd, and Tony McDade are the newest names in a long list of Black…
Content Analytics: A Primer For Content Marketers & Publishers
Featured
If you’ve ever published content online, you’ve likely used Google Analytics to monitor how it performs. But, despite the ubiquity of Google Analytics, the platform wasn’t built for content marketers or publishers. The tool doesn’t sufficiently measure content performance because Google Analytics: Only measures what…