Thoughtful pieces from Parse.ly on the future of content analytics

Featured

Analytics That Matter Content Today Featured Parse.ly Tips

6 Content Marketing Mistakes to Avoid in 2021

It should come as no surprise to anyone in content marketing that the Google algorithms are in a state of continuous change. Updates emerge constantly, and marketers who want to maintain momentum and brand searchability must…

Rebecca AllenJune 16, 2021

What Content Pushes People to Purchase? Find Out With Last Post Touched Attribution

When we launched Content Conversions, our customers quickly surfaced that we had a gap in our attribution models. Parse.ly could give credit to the first page seen, the last page seen, and all the…

Melissa BierlyJune 15, 2021

Analytics That Matter Content Today Parse.ly Tips

[WEBINAR RECAP] Learning to Swim in a Sea of Data

Last week, Parse.ly's Head of Marketing, Dave Cardiel, and Demand Generation Manager, Rebecca Allen, joined MURAL's Social Media Manager, Sarah Parker, for a webinar to address the challenge of learning to swim in a sea of data. …

Andrew ButlerJune 8, 2021

Analytics That Matter Featured Parse.ly Tips

Beware of this Content Strategy “Best Practice.”

The Scene: Monthly Marketing Operations Review “So what is the total marketing contribution our content strategy is giving to the business?” I paused. I was about five slides into my monthly marketing operational deck, thinking…

David CardielMay 30, 2021

Parse.ly + WordPress VIP are joining forces!

Today we're pleased to announce that Parse.ly will be joining WPVIP, the leading provider of enterprise WordPress and part of Automattic's suite of innovative brands. Everyone at Parse.ly is coming over to WordPress VIP and…

Analytics That Matter

9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

You want to know if your website is contributing to your business the best that it can. And if it's not, you need to know where you can improve it. Enter web analytics tools. Web…

Analytics That Matter

5 Places to Source Data for Better Data-Driven Content

5 Places to Source Data for Better Data-Driven Content The most powerful pieces of content are informed by data—not just a hunch. In an internet full of content—plentiful fluff pieces, sources without citations, and simple…

Get the latest content analytics insights in your inbox

Explore more posts by category

Analytics That Matter

145 posts

Changelog

38 posts

Content Today

156 posts

Data Stories

50 posts

Featured

152 posts

Parse.ly Culture

33 posts

Parse.ly Tech

18 posts

Parse.ly Tips

78 posts

Thoughtful pieces from Parse.ly on the future of content analytics

Featured

6 Content Marketing Mistakes to Avoid in 2021

Recent Posts

What Content Pushes People to Purchase? Find Out With Last Post Touched Attribution

Beware of this Content Strategy “Best Practice.”

Most Read

Parse.ly + WordPress VIP are joining forces!

9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

5 Places to Source Data for Better Data-Driven Content

Get the latest content analytics insights in your inbox

Explore more posts by category

Analytics That Matter

Changelog

Content Today

Data Stories

Featured

Parse.ly Culture

Parse.ly Tech

Parse.ly Tips

Resources

Platform

Company

Get the latest content analytics insights in your inbox