Thoughtful pieces from Parse.ly on the future of content analytics

Imagine Nike without their tagline “Just do it” or Apple without their signature bold-and-innovative-yet-approachable personality. These companies’ brand voices are instantly recognizable and have helped catapult their brand presence to the masses, successfully reaching their…

A strong, clear, and consistent brand voice helps establish trust and an emotional connection with customers. Yet, companies often address this vital piece of their overall brand in an informal or offhand way. Guidelines about…