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Meet the people solving digital content creators’ biggest problems
Parse.ly Culture
When a large legacy newsroom wanted to make the culture shift to “being data-informed, not just data-driven,” they didn’t just…
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5 ways to network your way through a conference
Parse.ly Culture
Coming from a background in the performing arts, I wasn’t sure what to expect when I attended my first ever…
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referral traffic
The ultimate referral guide to your audience
Data Stories
Remember the internet in 2015? Left Shark danced, we argued over The Dress, Hotline Bling went viral, and Adele gave…
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Amtrak train along the coast of California
How Amtrak’s The National reaches a national audience by starting local
Journalism Today
On any given day, a traveler in Montreal could be boarding an Amtrak train to New York, someone in Chicago…
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travel
Four things reader attention reveals about travel content
Data Stories
According to Parse.ly’s latest Authority Report data, most lifestyle content, including Style & Fashion, Family & Parenting, and Shopping, gets…
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newspaper stands
Why homepages might matter more than social media, especially for political content
Data Stories
The scramble to diversify traffic sources picked up after Facebook announced its algorithm change earlier this year. While brands and…
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person using Parse.ly dashboard
How travel brands can use audience data to think strategically about customers’ digital moments
Data Stories
This post is a collaboration between SkiftX, Skift’s branded content studio, and Parse.ly. It originally appeared as sponsored content on…
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region segments
How Bloomberg and The Wall Street Journal segment their audiences
Changelog
Last year, Bloomberg’s digital team set an internal goal to increase their traffic globally. They saw a significant opportunity to…
One analyst’s attempts to demystify the types of traffic Google sends publishers
Featured
I really love it when one of my go-to news sources sneaks its way into my periphery with a new way of telling a story—a new podcast or app, or really any rich new content format. As an Android user, I’ve been noticing Google’s finding…