B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital content. Content can come in many formats, such as blog posts, videos, and webinars.] Content…
Andrew ButlerJuly 21, 2022
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Almost half of content marketers don’t know how their content is performing, according to our latest research. This tells us three things: Content is published and then promptly forgotten. Data collected from legacy analytics tools…
Kayla BurnsJuly 12, 2022
Real-time content analysis is essential for staying on top of rapidly evolving news and trends. It helps you see when an article is taking off and when there’s buzz around your stories. Ultimately, real-time content…
Andrew ButlerJuly 7, 2022
When it comes to analytics, usership is the only metric that matters. Zuora’s CEO, Tien Tzuo, explains what usership is in very simple terms: “Start paying attention to consumption, as opposed to unit sales. Miles…
Doyle IrvinJuly 1, 2022
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Parse.ly + WordPress VIP are joining forces!
Today we're pleased to announce that Parse.ly will be joining WPVIP, the leading provider of enterprise WordPress and part of Automattic's suite of innovative brands. Everyone at Parse.ly is coming over to WordPress VIP and…
9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need
You want to know if your website is contributing to your business the best that it can. And if it's not, you need to know where you can improve it. Enter web analytics tools. Note:…
