In recent months, Google has removed two key features from GA4, leaving publishers and marketers mystified. The first is the removal of real-time data updates, and the second is the removal of many attribution models.…
Doyle IrvinNovember 16, 2023
Featured
Recent Posts View All Posts
In 2016, on average, 40% of external referrers to the Parse.ly network of sites found the content via Facebook, 35% came from Google search, and the duopoly left the rest of the internet (including Google…
Clare CarrOctober 18, 2023
In the dynamic and transformative landscape of digital marketing, staying ahead of the curve requires a deep understanding of the evolving tools and strategies that shape the industry. Our recently released Content Matters: Martech Trends…
Andrew ButlerSeptember 12, 2023
There’s a lot to unpack with the shift from Universal Analytics (UA) to Google Analytics 4 (GA4). While GA4 boasts fresh features and a new approach, some inconsistencies have left many marketers scratching their heads.…
Kayla MehojahAugust 23, 2023
Most Read
9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need
You want to know if your website is contributing to your business the best that it can. And if it's not, you need to know where you can improve it. Enter web analytics tools. Note:…
Parse.ly + WordPress VIP are joining forces!
Today we're pleased to announce that Parse.ly will be joining WPVIP, the leading provider of enterprise WordPress and part of Automattic's suite of innovative brands. Everyone at Parse.ly is coming over to WordPress VIP and…
