If you've been working in marketing for a while, you know that it's no longer enough to be siloed in the ways you think about content. As marketers we need to be working outside our…
Andrew ButlerJuly 23, 2021
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Google Analytics (GA) is a robust analytics platform but misses the mark in key areas around content insights. Customers that use GA incorporate Parse.ly into their workflow as the source of truth for content insights.…
Andrew ButlerJune 24, 2021
It should come as no surprise to anyone in content marketing that the Google algorithms are in a state of continuous change. Updates emerge constantly, and marketers who want to maintain momentum and brand searchability must…
Rebecca AllenJune 16, 2021
When we launched Content Conversions, our customers quickly surfaced that we had a gap in our attribution models. Parse.ly could give credit to the first page seen, the last page seen, and all the…
Melissa BierlyJune 15, 2021
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Parse.ly + WordPress VIP are joining forces!
Today we're pleased to announce that Parse.ly will be joining WPVIP, the leading provider of enterprise WordPress and part of Automattic's suite of innovative brands. Everyone at Parse.ly is coming over to WordPress VIP and…
9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need
You want to know if your website is contributing to your business the best that it can. And if it's not, you need to know where you can improve it. Enter web analytics tools. Web…
Among AT&T’s entertainment assets, Game of Thrones gets the most attention. Here’s how we used Wikidata’s entities and ontology to find that out.
At Parse.ly, we measure how much attention content receives, and broadly speaking - it's a lot. We directly track how many page views individual URLs receive from visitors. In the last three years we've tracked…
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