Content marketing is an ever-changing field. Google algorithms are constantly evolving. Trends rise and fall. So how does a content marketer keep up? One of the best ways is reading and subscribing to trusted industry…
Andrew ButlerJanuary 19, 2022
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There is so much content circulating online that an astonishing 91% is never seen. Content saturation negatively affects businesses and poses a challenge for content marketers whose job is to make sure their content gets…
Andrew ButlerJanuary 13, 2022
If you’ve published content online, you’ve probably used an analytics platform or equivalent like Google Analytics to monitor how it performs. However, despite the ubiquity of Google Analytics, the platform wasn’t built for content marketers…
Andrew ButlerJanuary 4, 2022
The events of 2020 brought dramatic changes to all of our lives, especially in the way we connect and do business. The massive shift to digital-first and digital-only interactions gained serious momentum when lockdowns were…
Andrew ButlerDecember 20, 2021
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Parse.ly + WordPress VIP are joining forces!
Today we're pleased to announce that Parse.ly will be joining WPVIP, the leading provider of enterprise WordPress and part of Automattic's suite of innovative brands. Everyone at Parse.ly is coming over to WordPress VIP and…
9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need
You want to know if your website is contributing to your business the best that it can. And if it's not, you need to know where you can improve it. Enter web analytics tools. Note:…
