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Analytics That Matter

9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

You want to know if your website is contributing to your business the best that it can. And if it's not, you need to know where you can improve it. Enter web analytics tools. Note:…
Content Today + WordPress VIP are joining forces!

Today we're pleased to announce that will be joining WPVIP, the leading provider of enterprise WordPress and part of Automattic's suite of innovative brands. Everyone at is coming over to WordPress VIP and…
Analytics That Matter

How to Do a ROT Analysis: Keeping Your Content Fresh

Almost half of content marketers don’t know how their content is performing, according to our latest research. This tells us three things: Content is published and then promptly forgotten. Data collected from legacy analytics tools…
Analytics That Matter
Google Analytics 4 vs. Universal Analytics: Key Differences and What They Mean for Content Teams
Analytics That Matter
Introducing Comparisons: Easy Context for Content, Author, and Topic Performance
Analytics That Matter
What Is A Content Marketer?

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