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Currents-Parsely-list
Currents: Taking the guesswork out of digital content
Changelog
Allow me to philosophize for a moment. Our attention is constantly divided. With so many things competing for our time…
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Humor-in-content
How to be Funny: A Comic’s Advice to Content Teams
Content Today
If you’ve ever watched Disney’s The Little Mermaid, you might remember the profound wisdom that Sebastian the Crab shares at…
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Members only: Membership strategies from media companies
Content Today
Whether you’re a small niche YouTube channel or a decades-old media brand, you’ve likely explored membership as a way to…
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Attention-per-moment
Appointment viewing: What happens online when we all watch the same show?
Data Stories
We’ve been measuring attention on the internet for coming up on ten years now. One thing that remains constant: our…
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Parsely-evergreen-report
Evergreen content: What it is, why it matters, and how you can find it
Parse.ly Tips
What is evergreen content? Online articles have a three-day lifespan on average. Evergreen content broadly refers to any article, post,…
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Instagram-content-examples
Four awesome Instagram strategies for sharing content
Content Today
Social media teams who focus on content and content distribution have found themselves a little stymied by Instagram, at least…
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Alerts in email, Slack, or wherever you’re at
Parse.ly Tips
When we visit our clients’ offices, Parse.ly is usually up on big-screen TVs and second monitors. “We’ve seen a story…
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instagram-link-in-bio
Link-in-bio providers add 10-15% to Instagram referral traffic
Data Stories
Instagram has 500 million daily active users and a billion monthly users, making it the third most popular social media…
Tips from WIRED’s evergreen content strategy
Featured
Is your content archive working harder than you’re giving it credit for? WIRED’s Director of Audience Development Indu Chandrasekhar recently shared that 40% of WIRED’s visits goes to content that’s at least a week old. “We are dedicated to trying to figure out how to…