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Measuring clicks to conversions
Content attribution shouldn’t be this hard
Analytics That Matter
There are any number of ways to put a subjective value on content. Did it inform? Did it entertain? Today…
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Getting where you need to go: Why companies need to marry data and strategy
Analytics That Matter
Over the last several years, real-time dashboards have become a standard feature in media companies. Indeed, among our clients, the…
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Predicting sources of traffic to content in 2019
Data Stories
Data has a habit of giving us advance signals about particular trends.It shouts, “Hey, something big is happening.” Like when…
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We figured out where audiences want to read more about Trump (and where they want less)
Data Stories
In an age where we’re constantly inundated by content, it’s become a bigger challenge for content to stand out, partly…
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5 ways non-traditional publishers connect with audiences
Journalism Today
The digital media industry is not exactly heading into 2019 with unbridled optimism. However, with great challenge comes a sense…
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Through the doom and gloom that is climate change news, Grist strives to be the beacon in the smog
Journalism Today
What aspects of climate change demand our attention most urgently, and are those topics actually getting attention they deserve, according…
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Six lessons we learned from our content marketing last year
Analytics That Matter
We love when people read our blog. We do! Thank you for being here. Just like our clients, we use…
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Discover.google.com gone as a referring URL in latest referral traffic trends
Data Stories
Traffic trends in December 2018: Farewell discover.google.com, we hardly knew thee. We’ll say this for traffic trends at the end…
The 14 top referrer sources by word count, device type, and categories viewed
Featured
If you’re arriving here for the first time, I strongly encourage you to check out Part I of this study, “Predicting sources of traffic to content in 2019“, in which we explore traffic and the reliability of growth for each of the platforms featured here.…