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How to do high quality video marketing with limited resources
Analytics That Matter
As a marketing manager in today’s ever-evolving space, the current conclusion is the same whether your team is comprised of…
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content-tagging
What’s in a tag? (Almost everything): 6 best practices for applying subject matter tags
Parse.ly Tips
It’s impossible to overstate the importance of clean, reliable metadata in any analytics solution. Without metadata, all you’re left with…
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6 Steps to Personalizing Your Newsletter with the Parse.ly API
Parse.ly Tips
The inbox is a crowded place. It’s also a very personal one. Sites like the New Yorker, Apartment Therapy, and…
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The most common mistake in campaign tracking (and how to fix it)
Parse.ly Tips
So you’re ready to send your content on the “campaign trail.” You’ve just written an awesome piece, and it’s time…
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Introducing Apple News analytics
Changelog
When we asked our customers why they publish in Apple News, there was a clear consensus: Apple News features quality…
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Laissez les bon data rouler: Meet Parse.ly at ONA Sept. 12-14 in NOLA
Content Today
You hear the sound of jazz, smell fried dough and melting sugar, and see people laughing, dancing, and generally having…
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How WeddingWire grew organic search traffic
Analytics That Matter
Global wedding vendor marketplace WeddingWire matches engaged couples with the venues, florists, and caterers who will make their big day…
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See you at Content Marketing World!
Content Today
We’re headed to Cleveland, Ohio next week for 2019’s Content Marketing World Conference & Expo! We’re thrilled to learn about…
The (digital) morning news routine: how mobile news aggregators have evolved beyond the homepage
Featured
What makes reading the news different than listening to it on the radio or watching it on TV is the undivided attention it requires. That’s not to say radio and TV news patrons are not attentive. It’s simply much more difficult to read and make…