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Washington, DC, capitol building
The Trump Bump of Readership
Featured
Readers spend the most time with articles about politics than any other topic, Parse.ly data finds.
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dog and his owner on the edge of a canyon
Loyalty and scale aren’t mutually exclusive, but loyalty “means the future”
Journalism Today
Cultivating and monetizing loyal audiences has become a focus for media in 2017. HuffPost, for example, recently went through a…
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alarm clock
The State of Attention Analytics – Editors Weigh In
Analytics That Matter
If you work in digital media, you undoubtedly know that the key commodity media companies are fighting for is people’s…
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globe
A Different Way — Thoughtful Financing, Or Why We Said “No” to a Lot of Money
Parse.ly Culture
I felt pretty good at the start of 2017. My company, Parse.ly, had just executed its best quarter without exploding…
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Flipboard: A (mobile) referrer powerhouse
Analytics That Matter
Traffic from news aggregation site Flipboard has more than doubled since the start of 2017. While they still haven’t broken…
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panel of speakers at an event
Driving conversions and creating brand loyalty at Artsy, domino, CUSTOM and Ceros
Analytics That Matter
Brands and publishers must both navigate questions about changing metrics, platforms, and monetization, complicating the purpose of content. What should…
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Austin, Texas
Locals | Austin, TX: Local news fosters engagement and activism in a growing community
Journalism Today
At Parse.ly, we value remote work culture, with employees all over the world in cities like Boulder, LA, and London.…
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man listening with headphones
Six Podcasts Journalists Should Know
Journalism Today
Many listeners discover podcasts incidentally. They hear about a new show from a friend or see something that interests them…
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All-new On-page Analytics
Parse.ly Tips
Your homepage may not be the biggest traffic driver in terms of overall volume, but it does matter for your most…
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Locals | Boulder, CO: In a liberal city, journalists challenge the status quo
Journalism Today
At Parse.ly, we value remote work culture, with employees all over the world in cities like Boulder, LA, and London.…