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A Different Way — Thoughtful Financing, Or Why We Said “No” to a Lot of Money
Featured
I felt pretty good at the start of 2017. My company, Parse.ly, had just executed its best quarter without exploding expenses. We’d built the business to a point where we effectively had unlimited runway to stay the course and still grow. However, coming off of…
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ICYMI
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alarm clock
The State of Attention Analytics – Editors Weigh In
Analytics That Matter
If you work in digital media, you undoubtedly know that the key commodity media companies are fighting for is people’s…
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Flipboard: A (mobile) referrer powerhouse
Analytics That Matter
Traffic from news aggregation site Flipboard has more than doubled since the start of 2017. While they still haven’t broken…
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panel of speakers at an event
Driving conversions and creating brand loyalty at Artsy, domino, CUSTOM and Ceros
Analytics That Matter
Brands and publishers must both navigate questions about changing metrics, platforms, and monetization, complicating the purpose of content. What should…
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Austin, Texas
Locals | Austin, TX: Local news fosters engagement and activism in a growing community
Journalism Today
At Parse.ly, we value remote work culture, with employees all over the world in cities like Boulder, LA, and London.…
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man listening with headphones
Six Podcasts Journalists Should Know
Journalism Today
Many listeners discover podcasts incidentally. They hear about a new show from a friend or see something that interests them…
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All-new On-page Analytics
Parse.ly Tips
Your homepage may not be the biggest traffic driver in terms of overall volume, but it does matter for your most…
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Locals | Boulder, CO: In a liberal city, journalists challenge the status quo
Journalism Today
At Parse.ly, we value remote work culture, with employees all over the world in cities like Boulder, LA, and London.…
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map of media jobs in the U.S.
Help, We’re Trapped in the Media Bubble!
Journalism Today
A slew of advice on diluting filter bubbles followed the 2016 election. Quartz advised, “Get new perspectives in your inbox.”…
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Northside Report hosted by The Intercept
Taking Engagement Online into Real Life: the Event Strategy Used by The Intercept
Journalism Today
Audience engagement teams can sometimes forget that strengthening relationships with readers or crafting a tone can happen offline. The Intercept…