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Anthony Smith VP Content and Growth NationSwell
From informing to advocating: Spotlight on Anthony Smith from NationSwell
Analytics That Matter
Do the careers we expect to have match the ones we end up? Most people would say no. Of course,…
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Measuring clicks to conversions
Content attribution shouldn’t be this hard
Analytics That Matter
Want to sign up for our pilot program for conversions? Sign up at the end of this post. There are…
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The 14 top referrer sources by word count, device type, and categories viewed
Data Stories
If you’re arriving here for the first time, I strongly encourage you to check out Part I of this study,…
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Getting where you need to go: Why companies need to marry data and strategy
Analytics That Matter
Over the last several years, real-time dashboards have become a standard feature in media companies. Indeed, among our clients, the…
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Predicting sources of traffic to content in 2019
Data Stories
Data has a habit of giving us advance signals about particular trends.It shouts, “Hey, something big is happening.” Like when…
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We figured out where audiences want to read more about Trump (and where they want less)
Data Stories
In an age where we’re constantly inundated by content, it’s become a bigger challenge for content to stand out, partly…
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5 ways non-traditional publishers connect with audiences
Journalism Today
The digital media industry is not exactly heading into 2019 with unbridled optimism. However, with great challenge comes a sense…
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Through the doom and gloom that is climate change news, Grist strives to be the beacon in the smog
Journalism Today
What aspects of climate change demand our attention most urgently, and are those topics actually getting attention they deserve, according…
Facebook’s biggest losers: Content hurt by the last product strategy update
Featured
Another big announcement from Facebook has made some people in media understandably nervous. The unknown impact another algorithm, or in this case entire product strategy, change might have has sent chills through audience teams everywhere, like the air that lingers in the subway after a…