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What you need to know about web analytics: a guide
Analytics That Matter
If your website is the heartbeat of your company’s online presence, web analytics is its trusty heart monitor. Web analytics,…
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Direct support for organizations fighting racial injustice
Parse.ly Culture
The murders of Breonna Taylor, George Floyd, and Tony McDade are the newest names in a long list of Black…
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Paid, owned, and earned media: What’s the difference and how to track them?
Analytics That Matter
If you want to maximize the reach of your content marketing efforts, you need to diversify those efforts to make…
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Tag Groups: Understand how your tags work together
Changelog
Why do we tag content? At their core, tags exist to group and categorize content. Tags make it easy to…
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Weekly and monthly trends—a GPS for your content strategy
Changelog
Balancing the importance of historical trends while remaining present for what’s happening in real-time is something every great content strategist…
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Network Syndication tracking: Improving on multi-site analytics
Changelog
Publishers like Conde Nast and Gannett know that syndication is a good way to reach new audiences. It’s common sense…
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Parse.ly makes Content Conversions add-on free, helping companies monetize traffic to content
Analytics That Matter
When we created Parse.ly, we made a bet on a new era of content. We believed that a great shift…
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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need
Analytics That Matter
You want to know if your website is contributing to your business the best that it can. And if it’s…
Shadow Traffic: Why Your Traffic Numbers Are Off By 20%
Featured
Getting the complete picture of your traffic has always been challenging. Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” Dark traffic has grown with the rise of HTTPS and the increasing…