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Episode 14: Discovery vs. Search: 2018 Edition
The Center of Attention
Sachin and Andrew dig into how major traffic sources to content differ depending on what it’s about. People’s interests lead…
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breakdown of paywalls in Parse.ly network
3 questions to ask your data when evaluating a paywall
Journalism Today
This post originally appeared on Digital Content Next. While the digital publishing world seems enamored with direct reader revenue lately,…
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Where have all the Facebook readers gone?
Data Stories
Last year, based on a study of a data set spanning 2016, we learned that Facebook refers the vast majority…
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Episode 13: This Data Will Make You Hungry, with HelloFresh
The Center of Attention
Sachin and Andrew hear how data informs audience understanding for HelloFresh copywriter Jacqueline Parisi and discuss overarching food and drink…
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UK Flag
When royals wed, Americans pay attention
Data Stories
On Saturday, May 19th, I woke up early to run the Brooklyn half-marathon in 50 degree, rainy weather. Among the…
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UK Flag
Episode 12: Stories that Matter to Millennials, with Flipboard
The Center of Attention
Sachin and Andrew discuss data presented by Flipboard’s Managing Editor, Gabriella Schwarz, who investigated how millennials consume and engage with…
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How BarkBox thinks inside and outside the box to create runaway hits
Analytics That Matter
Chewarrasic Bark. The Good The Bad and The Pugly. Sniffin’ Safari. These are just a handful of the pawtastic puns…
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content-tagging
4 content strategy questions you can answer with tagging
Journalism Today
Ever stare at the “tags” option in your CMS and wonder, “What good are these?” Good news: tags can reveal…
Introducing Currents: a view of 1 billion people’s attention
Featured
Our attention is constantly divided. With so many things competing for our time online, the content we choose to read or watch reveals what we care about. Attention data matters because attention is a limited resource. When you understand what makes people pay attention, you’re…