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[Webinar Recap] The Audience Journey: Crafting Content That Drives Actionable Results
Content Today
Last week Parse.ly’s CEO and Co-Founder, Sachin Kamdar, and Co-Founder and Head of Marketing at Gradient Works, Jenn Deering Davis,…
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Coming Soon: Content Conversions in Parse.ly’s dashboard
Changelog
We know that it isn’t easy to make your content successful. But we also know that when it works, content…
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The rise of content, a path to sustainable growth
Analytics That Matter
In 2017, Forbes told us that content will always be king and three years later, its reign has only gotten…
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Shadow Traffic: Why your traffic numbers are off by 20%
Analytics That Matter
Getting the complete picture of your traffic has always been challenging. Dark traffic first popped up in 2012, when it…
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What you need to know about web analytics: a guide
Analytics That Matter
If your website is the heartbeat of your company’s online presence, web analytics is its trusty heart monitor. Web analytics,…
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Direct support for organizations fighting racial injustice
Parse.ly Culture
The murders of Breonna Taylor, George Floyd, and Tony McDade are the newest names in a long list of Black…
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Paid, owned, and earned media: What’s the difference and how to track them?
Analytics That Matter
If you want to maximize the reach of your content marketing efforts, you need to diversify those efforts to make…
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Tag Groups: Understand how your tags work together
Changelog
Why do we tag content? At their core, tags exist to group and categorize content. Tags make it easy to…
7 KPIs That Measure The Impact of Your Content Marketing
Featured
You know what they say about opinions — everyone has one. And when it comes to your content pieces, sure, opinions are helpful. But objective data? That’s indisputable. Objective data tells you, without a shadow of a doubt, which content is benefiting you and which…