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Parse.ly + WordPress VIP are joining forces!
Content Today
Today we’re pleased to announce that Parse.ly will be joining WPVIP, the leading provider of enterprise WordPress and part of…
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Organize Your Content For 2021
Parse.ly Tips
Hi there! Thanks for stopping by the blog. A quick intro about myself. I’m Rebecca, Parse.ly’s new Demand Gen Manager.…
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[WEBINAR RECAP] 4 Marketing Leaders Share their 2021 Content Strategy
Content Today
Eighty-eight percent of your prospective customers are researching your company before they ever contact you, and they’re doing that through…
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How to Get Budget for your Content Strategy (in case you forgot to ask)
Content Today
Planning season is over content marketers. Did you remember to budget for everything? Let me ask you this, are you…
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What is Content Quality & How Do You Measure It?
Analytics That Matter
Marketers and publishers use plenty of metrics to gauge content quality—site traffic, for example, and search rankings. But here’s the…
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Understanding Direct Traffic: What It Is & How to Decode It
Analytics That Matter
There’s a big blind spot in the world of content analytics: direct traffic. Marketers often don’t know the source(s) of…
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Measuring the ROI of Content Marketing with True Engagement Metrics
Analytics That Matter
Return on investment (ROI) from content marketing efforts is notoriously difficult for marketers to measure and track. To generate return…
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What Is Bounce Rate? Why This Common Metric Doesn’t Matter & What You Should Use Instead
Analytics That Matter
Just because a metric is easy to find doesn’t make it helpful or actionable for a content marketer. Bounce rate…
[WEBINAR RECAP] Converting Content to Cold Hard Cash
Featured
Content is quickly becoming marketing’s top money-making channel in today’s digital landscape. No matter what form it takes, whether it’s ebooks, articles, help docs or blog posts, teams are focusing more and more on using their content to drive revenue. Last week, Clayton Collins and…