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What is Content Quality & How Do You Measure It?
Analytics That Matter
Marketers and publishers use plenty of metrics to gauge content quality—site traffic, for example, and search rankings. But here’s the…
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Understanding Direct Traffic: What It Is & How to Decode It
Analytics That Matter
There’s a big blind spot in the world of content analytics: direct traffic. Marketers often don’t know the source(s) of…
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Measuring the ROI of Content Marketing with True Engagement Metrics
Analytics That Matter
Return on investment (ROI) from content marketing efforts is notoriously difficult for marketers to measure and track. To generate return…
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What Is Bounce Rate? Why This Common Metric Doesn’t Matter & What You Should Use Instead
Analytics That Matter
Just because a metric is easy to find doesn’t make it helpful or actionable for a content marketer. Bounce rate…
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[WEBINAR RECAP] How to Prove the Value of your Content
Analytics That Matter
In the world of endless digital noise we live in, proving the true value of your content is more important…
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Content Analytics: A Primer For Content Marketers & Publishers
Analytics That Matter
If you’ve ever published content online, you’ve likely used Google Analytics to monitor how it performs. But, despite the ubiquity…
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[Webinar Recap] Content Analytics Made Easy
Analytics That Matter
We can all agree that this year has brought a TON of unforeseen challenges to the workplace, but at Parse.ly…
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7 KPIs That Measure The Impact of Your Content Marketing
Parse.ly Tips
You know what they say about opinions — everyone has one. And when it comes to your content pieces, sure,…
How to Get Budget for your Content Strategy (in case you forgot to ask)
Featured
Planning season is over content marketers. Did you remember to budget for everything? Let me ask you this, are you about to break out the bold boxing gloves to go a few rounds with leadership, finance, or the higher-ups that hold the keys to loosening…