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Lifestyle Audiences Live on Facebook, Technology Readers Still Want Google Search
Featured
In 2016, on average, 40% of external referrers to the Parse.ly network of sites found the content via Facebook, 35% came from Google search, and the duopoly left the rest of the internet (including Google News) with a mere 25% of traffic referrals. The quick…
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Scaling a Company… Retreat
Parse.ly Culture
Trying to scale a company is like trying to perform open heart surgery on an awake patient: your company. The day-to-day…
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What It Takes to Win a Journalism Hackathon
Journalism Today
Speaking from experience, talking about digital innovation at a conference or writing about it on Twitter is easy. Sitting down to create…
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What Makes A Good Article Recommendation?
Analytics That Matter
Are you already thinking about what you’ll be reading next? On your typical news or content website, articles are queued…
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Platforms and Publishers: It’s Complicated
Journalism Today
Platforms and publishers have a very Ross/Rachel story arc—one minute they’re getting along, then they’re on a break, and then…
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The Changelog: Get Audience Data in Front of the Right People
Parse.ly Tips
This post summarizes our latest software release and will be mostly interesting to current Parse.ly users. Not a Parse.ly user?…
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Meetup logo
Five Cool Journalism Meetups in NYC
Journalism Today
From Spanish language lessons to Corgi gatherings to Hamilton sing alongs, Meetup offers something for everyone. In addition to the…
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mailboxes
After the Click: How Newsletter Editors Use UTM Parameters
Analytics That Matter
What should you measure to determine whether an email newsletter send was successful? The answer might seem obvious: open rates,…
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For SheKnows, Metrics Matter. Period.
Analytics That Matter
Just because niche publishers don’t chase scale, doesn’t mean their metrics aren’t important. What can these publishers do to help…
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Eight ways Popular Science and Upworthy make the most out of social media
Journalism Today
What can you learn from the women who manage a combined 14.5 million Facebook fans and 1.7 million Twitter followers?…