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What to Expect from an EBR
Data Stories
You purchased an analytics solution, integrated the tracking code, and are ready to begin analyzing your content. What’s next? Connecting…
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Stay Up-to-Date with Currents Digests
Changelog
Today we’re excited to announce that Currents Digests are now live and available for all users. Our customers use Currents…
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The Magic of Metadata
Parse.ly Tips
A piece that attempts to clarify what metadata is, and why it can be so helpful to content. Answers a…
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Currents-Parsely-list
Currents: Taking the guesswork out of digital content
Changelog
Allow me to philosophize for a moment. Our attention is constantly divided. With so many things competing for our time…
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Humor-in-content
How to be funny: A comic’s advice to content teams
Content Today
If you’ve ever watched Disney’s The Little Mermaid, you might remember the profound wisdom that Sebastian the Crab shares at…
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Members only: Membership strategies from media companies
Content Today
Whether you’re a small niche YouTube channel or a decades-old media brand, you’ve likely explored membership as a way to…
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Attention-per-moment
Appointment viewing: What happens online when we all watch the same show?
Data Stories
We’ve been measuring attention on the internet for coming up on ten years now. One thing that remains constant: our…
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Evergreen-content-strategy
Tips from WIRED’s evergreen content strategy
Analytics That Matter
Is your content archive working harder than you’re giving it credit for? WIRED’s Director of Audience Development Indu Chandrasekhar recently…
The demand for cross-sectional content: Using NLP to find niche audiences
Featured
Striking a balance between content that’s too-general and too-niche is a struggle many content creators face. In my world, that content is about the trends we see across the Parse.ly network, where and how readers find what they need. How can I communicate the most…