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student with books
What are prospective students reading? Not just the message, but the messenger matter
Analytics That Matter
Kristin Glass Monteith, Admission Communications Manager of Colgate University, has a high opinion of Gen Z: “Our prospective students are…
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How Apartment Therapy, The New Yorker, and the NBA create personalized content experiences
Changelog
Audience development teams spend countless hours optimizing content for SEO and engaging audiences on Facebook or Twitter. All in the…
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Episode 17: Why is growth in time spent with digital media slowing? with eMarketer
The Center of Attention
Nicole Perrin, Senior Analyst at eMarketer, gets a lot of “peak X” questions. We spoke with Nicole about data illustrating…
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Episode 16: Why we shouldn’t be cheering for Facebook’s downfall, with Axios
The Center of Attention
From data privacy to fake news to fluctuations in traffic to publishers, Facebook is a complicated topic. From the point…
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#MeToo attention data
Are audiences still reading about #MeToo, a year after Weinstein?
Data Stories
October marks a year since the reporting on Harvey Weinstein that earned The New York Times and The New Yorker…
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Three ways to find value in engaged time
Journalism Today
What metric best encapsulates what’s resonating with readers? There’s no one right answer. It varies from organization to organization depending…
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Meet the people solving digital content creators’ biggest problems
Parse.ly Culture
When a large legacy newsroom wanted to make the culture shift to “being data-informed, not just data-driven,” they didn’t just…
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One analyst’s attempts to demystify the types of traffic Google sends publishers
Data Stories
I really love it when one of my go-to news sources sneaks its way into my periphery with a new…
Announcing Currents: a free tool for understanding the flow of attention online
Featured
In June, we announced the beta of Currents, a new product that shows the collective interests of over 1 billion people each month by connecting audience attention data to the content of online articles. It has been a fruitful few months, and today we’re pleased…