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6 Ways to Make Content Analytics a Team Effort
You know data-driven decisions play a key role in growth, but getting everyone to habitually use data isn’t always easy. …
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5 Metrics That Add Meaning and Context to Pageviews
Pageviews are one of the oldest and most widely-accepted metrics for content. They’re a useful measurement for any content team, …
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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need
You want to know if your website is contributing to your business the best that it can. And if it’s …
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How Our Customers Use Parse.ly and Google Analytics In Tandem
We’re going to be real with you. We know Google Analytics is the industry standard web analytics tool, and something …
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Introducing Recirculation Rate: Keeping Readers On Your Site & Engaging With Content
Today, we are thrilled to announce the release of a new feature: Recirculation Rate. This feature will help you understand …
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8 B2B Content Marketing Examples to Inspire Your Content Strategy
B2B content marketing is a type of promotion that brands use to engage another organization or its employees through digital …
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How to Do a ROT Analysis: Keeping Your Content Fresh
Almost half of content marketers don’t know how their content is performing, according to our latest research. This tells us …
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Why Media Companies Need Real-Time Content Analysis
Real-time content analysis is essential for staying on top of rapidly evolving news and trends. It helps you see when …
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Usership: the Only Thing That Matters With Analytics
When it comes to analytics, usership is the only metric that matters. Zuora’s CEO, Tien Tzuo, explains what usership is …
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Personalized Content Is The New Standard. Here Are 4 Ways To Get Started
Personalized content is a method of tailoring digital content to an individual reader based on the data a company has …