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East Coast hurricane map
Hurricanes and wildfires cause spikes in local online attention, but not for global warming
by Megan Radogna December 12, 2018When Recode suspected that hurricanes receive disproportionately more media coverage than wildfires, despite both having a comparable human impact, data…
Data Stories
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movie theater
Reviews and press coverage still matter for movies
by Megan Radogna December 11, 2018Earlier this year, we proved that high page views to online articles about movies correlates to box office success. Knowing…
Data Stories
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top November referrers
Top ten external traffic referral sources of November 2018
by Megan Radogna December 3, 2018Where were readers discovering articles and what were some of the top stories of the month? Here’s your quick traffic…
Data Stories
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Nike sneakers
Fighting for attention: How controversy impacts online readership and real-world outcomes
by Megan Radogna November 30, 2018From sports and entertainment (“Every hero needs a villain.”) to music (“So everybody just follow me / ‘Cause we need…
Data Stories
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man using phone on the subway
Consequences of killing time? In the future, more digital growth will be mobile.
by Megan Radogna November 27, 2018This year, time with digital media is expected to grow 4%, according to Nicole Perrin, Senior Analyst at eMarketer. Next…
Data Stories
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letters
3 (more) stats that prove how newsletters create community engagement
by Megan Radogna November 15, 2018Often we think of social media as a form of community. But why not email? Interactions with newsletters aren’t visible…
Data Stories
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October 2018 traffic sources
Top ten external traffic referral sources of October 2018
by Megan Radogna November 5, 2018Where were readers discovering articles and what were some of the top stories of the month? Here’s your quick traffic…
Data Stories
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US Capitol Building
What’s driving the news cycle of the Trump administration?
by Megan Radogna November 1, 2018Donald Trump is the most-viewed topic in our network, crossing the boundaries of multiple content categories—politics, business, news. We’ve investigated…
Data Stories
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#MeToo attention data
Are audiences still reading about #MeToo, a year after Weinstein?
by Megan Radogna October 8, 2018October marks a year since the reporting on Harvey Weinstein that earned The New York Times and The New Yorker…
Data Stories
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Three ways to find value in engaged time
by Megan Radogna September 20, 2018What metric best encapsulates what’s resonating with readers? There’s no one right answer. It varies from organization to organization depending…
Content Today
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referral traffic
The ultimate referral guide to your audience
by Megan Radogna September 10, 2018Remember the internet in 2015? Left Shark danced, we argued over The Dress, Hotline Bling went viral, and Adele gave…
Data Stories
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Amtrak train along the coast of California
How Amtrak’s The National reaches a national audience by starting local
by Megan Radogna August 29, 2018On any given day, a traveler in Montreal could be boarding an Amtrak train to New York, someone in Chicago…
Content Today