Megan Radogna

What metric best encapsulates what’s resonating with readers? There’s no one right answer. It varies from organization to organization depending…

Remember the internet in 2015? Left Shark danced, we argued over The Dress, Hotline Bling went viral, and Adele gave…

On any given day, a traveler in Montreal could be boarding an Amtrak train to New York, someone in Chicago…

The scramble to diversify traffic sources picked up after Facebook announced its algorithm change earlier this year. While brands and…

Were you out in the bars celebrating when France won the finals over Croatia? Or were you mystified by the…

Patterns in traffic show that desktop usage peaks during workdays, tablet traffic increases slightly on the weekends, and mobile usage…

Last year, based on a study of a data set spanning 2016, we learned that Facebook refers the vast majority…

On Saturday, May 19th, I woke up early to run the Brooklyn half-marathon in 50 degree, rainy weather. Among the…

Sometimes, absorbing new information simply takes too much time (as anyone who has accidentally fallen asleep on a textbook can…

During an afternoon of conversations among audience development professionals, the discussion kept returning to the concept of brand love. Brand…

Opening a newsletter, even if it’s not personalized, is inherently personal; newsletters arrive at “my” email address and speak to…

What topics did readers spend the most time with in 2017? This question preoccupied us as we reflected on a…