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The 14 top referrer sources by word count, device type, and categories viewed
Data Stories
If you’re arriving here for the first time, I strongly encourage you to check out Part I of this study,…
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Predicting sources of traffic to content in 2019
Data Stories
Data has a habit of giving us advance signals about particular trends.It shouts, “Hey, something big is happening.” Like when…
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We figured out where audiences want to read more about Trump (and where they want less)
Data Stories
In an age where we’re constantly inundated by content, it’s become a bigger challenge for content to stand out, partly…
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Discover.google.com gone as a referring URL in latest referral traffic trends
Data Stories
Traffic trends in December 2018: Farewell discover.google.com, we hardly knew thee. We’ll say this for traffic trends at the end…
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East Coast hurricane map
Hurricanes and wildfires cause spikes in local online attention, but not for global warming
Data Stories
When Recode suspected that hurricanes receive disproportionately more media coverage than wildfires, despite both having a comparable human impact, data…
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movie theater
Reviews and press coverage still matter for movies
Data Stories
Earlier this year, we proved that high page views to online articles about movies correlates to box office success. Knowing…
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top November referrers
Top ten external traffic referral sources of November 2018
Data Stories
Where were readers discovering articles and what were some of the top stories of the month? Here’s your quick traffic…
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Nike sneakers
Fighting for attention: How controversy impacts online readership and real-world outcomes
Data Stories
From sports and entertainment (“Every hero needs a villain.”) to music (“So everybody just follow me / ‘Cause we need…
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man using phone on the subway
Consequences of killing time? In the future, more digital growth will be mobile.
Data Stories
This year, time with digital media is expected to grow 4%, according to Nicole Perrin, Senior Analyst at eMarketer. Next…
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letters
3 (more) stats that prove how newsletters create community engagement
Data Stories
Often we think of social media as a form of community. But why not email? Interactions with newsletters aren’t visible…
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person holding cell phone
Are mobile news aggregators on the rise as referral traffic sources?
Data Stories
This post originally appeared on Digital Content Next. Often top referrers to articles in our network include a mix of…
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attention for articles about Texas midterms candidates
Who and what are voters reading about online as they head to the polls?
Data Stories
Ahead of Election Day, do you know what Americans are paying attention to as they head to the polls? A…