At Parse.ly, we measure how much attention content receives, and broadly speaking – it’s a lot. We directly track how…

Another big announcement from Facebook has made some people in media understandably nervous. The unknown impact another algorithm, or in…

If you’re arriving here for the first time, I strongly encourage you to check out Part I of this study,…

Data has a habit of giving us advance signals about particular trends.It shouts, “Hey, something big is happening.” Like when…

In an age where we’re constantly inundated by content, it’s become a bigger challenge for content to stand out, partly…

Traffic trends in December 2018: Farewell discover.google.com, we hardly knew thee. We’ll say this for traffic trends at the end…

When Recode suspected that hurricanes receive disproportionately more media coverage than wildfires, despite both having a comparable human impact, data…

Earlier this year, we proved that high page views to online articles about movies correlates to box office success. Knowing…

Where were readers discovering articles and what were some of the top stories of the month? Here’s your quick traffic…

From sports and entertainment (“Every hero needs a villain.”) to music (“So everybody just follow me / ‘Cause we need…

This year, time with digital media is expected to grow 4%, according to Nicole Perrin, Senior Analyst at eMarketer. Next…

Often we think of social media as a form of community. But why not email? Interactions with newsletters aren’t visible…