The Center of Attention podcast is for anyone with (or in) an online audience who wants to understand how their digital behavior relates to the attention economy at large.
By questioning data from multiple perspectives, Parse.ly co-founders and hosts Sachin Kamdar and Andrew Montalenti attempt to illuminate what we’re really paying attention to.
Episode 17: Why is growth in time spent with digital media slowing? with eMarketerOctober 9, 2018
Nicole Perrin, Senior Analyst at eMarketer, gets a lot of “peak X” questions. We spoke with Nicole about data illustrating peaks and plateaus in the amount time people are projected to spend with digital media in a day (while multitasking). “We’re expecting that time with digital is going to grow about 4% this year, and then about 3% next year, and then about 2% in 2020,” Nicole said.
There’s still growth in digital media consumption, but the rate of growth is declining. What does peak digital consumption look like in terms of our attention for different mediums? How would a plateau in time spent impact content creators? What happens as we approach peak app usage? Sachin and Andrew discuss how smartphones factor into growth in digital media consumption and the different modes we’re in when using devices. Plus, they go +1 / -1 on apps versus the mobile web.
Episode 16: Why we shouldn’t be cheering for Facebook’s downfall, with AxiosOctober 9, 2018
From data privacy to fake news to fluctuations in traffic to publishers, Facebook is a complicated topic. From the point of view of publishers, the media, and content creators, are we taking into account exactly how complicated? Sara Fischer, Media Reporter at Axios, joined us to discuss why it’s worthwhile to look at Facebook from multiple perspectives, both in the context of the attention economy and the wider, global economy. “I think at the end of the day they’re an American company and it’s important that we understand the power of the technology and we don’t rush to dismiss it,” she said.
Sachin and Andrew discuss origins of negative attitudes towards Facebook, differences in how the company sees itself internally compared to how users view it, and how traffic to publishers complicates the picture even more. Plus, they go +1/-1 on D2C companies.
Episode 15: One Week in Data // “You got about as much sports analysis as you can get out of me.”July 11, 2018
Sachin and Andrew consider a single week, June 18 – June 25, and see what data suggests about the stories that held people’s attention. Immigration news captivated audiences, especially through social media and editorial coverage, and tech and sports stories also surfaced amid the politics noise. Plus: +1/-1 on a new co-founder fitness bet, AT&T acquires Time Warner, and office dogs.
Episode 14: Discovery vs. Search: 2018 Edition // “There are all these different little niches of content."June 19, 2018
Sachin and Andrew dig into how major traffic sources to content differ depending on what it’s about. People’s interests lead them to niches of content on platforms beyond Google and Facebook. Plus: +1/-1 on Facebook trending topics and GitHub.
Episode 13: This Data Will Make You Hungry, with HelloFresh // “It feeds our entire network—no pun intended.”June 5, 2018
Sachin and Andrew hear how data informs audience understanding for HelloFresh copywriter Jacqueline Parisi and discuss overarching food and drink content trends. Plus: +1/-1 on changes to Google News and Twitter.
Episode 12: Stories that Matter to Millennials, with Flipboard // “They want to engage in the world.”May 22, 2018
Sachin and Andrew discuss data presented by Flipboard’s Managing Editor, Gabriella Schwarz, who investigated how millennials consume and engage with news. Plus: +1/-1 on algorithmic and editorial news curation.
Episode 11: GDPR Q&A // “The privacy reckoning.”May 8, 2018
Andrew responds to a Q&A about GDPR, explaining how it might affect tech and media and what businesses should keep in mind as they prepare to comply.
Episode 10: Out of the AI Winter // “We’re not going to have machine-humans any time soon”April 17, 2018
Sachin and Andrew discuss AI with Matt Carrigan, a machine learning engineer at Parse.ly. AI is a rising field right now, but how exactly does machine learning relate what we pay attention to online? Plus: Cambridge Analytica and +1/-1 on flip phones.
Episode 09: Political News Supply and Demand Curve // "Is 'Trump fatigue' real?"March 13, 2018
Sachin and Andrew get the backstory on HuffPost’s “Trump fatigue” data investigation. HuffPost’s Ethan Klapper, Senior Social Media Editor, and Vincent Wu, Head of Insights & Growth, unpack supply and demand for politics news. Plus: +1/-1 on sports.
Episode 08: The New News Feed // “The existential identity crisis that Facebook is going through”February 27, 2018
Sachin and Andrew dig deeper into publishers’ risk exposure following changes to Facebook’s News Feed algorithm. Plus: increase in younger demographics using social media, favorite newsletters, and +1/-1 on Silicon Valley.
Episode 07: Mobile Mythbusters // “My assumption is desktop is basically dead.”February 13, 2018
Sachin and Andrew analyze data behind the growth of mobile in 2017 and how referral traffic from platforms like Flipboard and Instagram factored in. Plus: Facebook’s News Feed algorithm, aggregation theory, and +1/-1 on taking your phone to bed.
Episode 06: And Now, Our Feature Presentation // “Moneyball the movies.”January 30, 2018
Andrew talks with special guest Sal Gionfriddo, a UX Engineer at Parse.ly, about a new data set showing how internet attention for films relates to box office success. Plus: platforms and content policing, Reddit headline browsing, and Spotify’s IPO.